On 6 April 2012, the international horticultural exhibition Floriade 2012 will open its doors to the public. This 64-hectare horticultural showcase will not only preserve the area’s existing forestry resources, but will enhance the site with the planting of additional trees. Already, 1500 large calipre trees – about 85 per cent of the new plantings scheduled for Floriade 2012 – have been planted.
Throughout, aesthetic appeal takes center stage
The allure of beautiful colours for example, will be strongly featured at the central entrance of the themed area to be known as “Environment, Quality of Life.” A wonderful range of colours, from green, yellow, red and variegated, are realized in deciduous and coniferous trees. As well as the variety of colours, the designers have also selected different tree shapes, leaf shapes and textures, bark pattern and colours and more, in a large and diversified botanical selection. The Bomen Allee (Tree Avenue) will include 120 different street trees, showing that diversity is possible. Trees will be tagged to make this a learning as well as a visually exciting experience.
Friday, December 24, 2010
Thursday, December 9, 2010
The Floriade 2012 organization recently invited an AIPH team for the site inspection. AIPH president Mr. Doeke Faber, Vice- chairman of the Marketing Committee Mr. Kevin Chung and Secretary General Mr. Sjaak Langeslag were welcomed by Mr. Paul Beck, CEO of the Floriade 2012, Mr. Bert Stek, Financial Director and Mr. Sven Stimac, Project Director.
In a very informative presentation the several aspects of Floriade 2012, i.e. design, themes, potential numbers of visitors in the Netherlands, Germany and Belgium, accommodation, events, participants, after use of the park, and (commercial) partners were highlighted. The AIPH team had the opportunity to discuss these topics and to ask several questions.
The overall theme is “Be part of the theatre in nature, get closer to the quality of life”. The site, 66 hectares in total, consists of five thematic landscape areas: Relax & Heal; Green Engine; Education & Innovation; Environment; World Show Stage. Companies and countries can indicate in which theme part of the exhibition they want to participate.
During the tour over the park, the AIPH team was impressed by the progress that was seen and by the very surprising elements in the landscape design. The visitors in 2012 certainly will be anxious to discover every next element of the exhibition. As Mr. Beck stated: “Floriade 2012 is not selling entrance tickets, but offering a day of experience…”.
The AIPH team concluded they would positively advice AIPH Council about this Floriade site inspection and stimulate AIPH members to participate in this World Horticultural Exhibition.
For an impression and for more information, please visit www.Floriade.nl.
Tuesday, December 7, 2010
The entry of Indonesia has a total area of 1000 m2 and will have a prominent place on the theme of World Show Stage field. Indonesia has in the past many impressive submissions provided at exhibitions. At Floriade 2002, Indonesia has won first prize for the best country submission. The country is now in consultation with the Floriade team working on the design.
By submission of Yemen is a typical Yemeni horticultural product focus: the coffee bean. The exhibit has a total area of 500 m2 and is located at World Show Stage. This will include a coffee plantation to be built. There is also a pavilion constructed in terms of architectural style typical of the country.
Currently 26 countries have indicated their intent to participate in Floriade 2012. This is the target for 2010 amply achieved. Finally there are 40 country entries expected.
Sunday, December 5, 2010
On the basis of four themes zooms Holland Naturally 2012 on innovation, sustainability, health and diversity of nature in the Netherlands. The four topics include aspects of 'Green in and around the cities',' Active in the Dutch nature ',' Wellness: health, relaxation and recreation in nature "and" Authentic Netherlands: water, skies and landscapes. "Naturally Holland 2012 offers opportunities for many (tourist) parties. It is through the efforts of the four themes is the variety of the Netherlands to his right, "said Jos Vranken.
Floriade 2012 supporting element
Floriade is the supporting element of Holland Naturally 2012. The world horticultural exhibition, which takes place once every ten years, is currently under construction in Venlo. Paul Beck: "Floriade 2012 tells the story of horticulture based on five core themes: Relax & Heal, Green Engine, Education & Innovation, Environment and World Show Stage and will end well with the event year.It is expected that around the Floriade will attract 2 million visitors.
Important event year
Once every two years, NBTC organized in cooperation with the Ministry of Economic Affairs a year international event that is central to the promotion and marketing of the Netherlands. In 2006 Rembrandt was 400, Holland Art Cities in 2009/2010 and in 2012 Holland Naturally 2012.Jos Vranken: "An international event years contributes to more foreign visitors to the Netherlands, a longer time, generate greater awareness with the Netherlands and contributes to a better image of the Netherlands.It also reinforces a year event, the product / market combinations, provides the opportunity for (new) partnerships and pooling of forces. "