In handing over a red cherry to Jos Vranken, CEO Dutch Board of Tourism & Conventions (NBTC) and Paul Beck, director of Floriade 2012, State Secretary Heemskerk year the international event 'Holland Naturally 2012 "was launched.The event puts years, with the world horticultural exhibition Floriade as a supporting element in Venlo, the 'green' credentials of the Netherlands in the spotlight. Purpose of Holland Naturally 2012 to 200,000 extra foreign visitors to the Netherlands to withdraw.
On the basis of four themes zooms Holland Naturally 2012 on innovation, sustainability, health and diversity of nature in the Netherlands. The four topics include aspects of 'Green in and around the cities',' Active in the Dutch nature ',' Wellness: health, relaxation and recreation in nature "and" Authentic Netherlands: water, skies and landscapes. "Naturally Holland 2012 offers opportunities for many (tourist) parties. It is through the efforts of the four themes is the variety of the Netherlands to his right, "said Jos Vranken.
Floriade 2012 supporting element
Floriade is the supporting element of Holland Naturally 2012. The world horticultural exhibition, which takes place once every ten years, is currently under construction in Venlo. Paul Beck: "Floriade 2012 tells the story of horticulture based on five core themes: Relax & Heal, Green Engine, Education & Innovation, Environment and World Show Stage and will end well with the event year.It is expected that around the Floriade will attract 2 million visitors.
Important event year
Once every two years, NBTC organized in cooperation with the Ministry of Economic Affairs a year international event that is central to the promotion and marketing of the Netherlands. In 2006 Rembrandt was 400, Holland Art Cities in 2009/2010 and in 2012 Holland Naturally 2012.Jos Vranken: "An international event years contributes to more foreign visitors to the Netherlands, a longer time, generate greater awareness with the Netherlands and contributes to a better image of the Netherlands.It also reinforces a year event, the product / market combinations, provides the opportunity for (new) partnerships and pooling of forces. "
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