Tuesday, December 21, 2010

New Garden perception STN

Garden Promotion Foundation Netherlands (STN) is working on a new garden experience research, in collaboration with the Horticulture Marketing. The first survey was held in 1997, then it is repeated every five years.

Nieuw tuinbelevingsonderzoek STN

In these investigations are shifts in consumer perception of green mapped. The new research will be presented at the 2012 world horticultural exhibition Floriade in Venlo.

STN was created by Gardener Information Centre, Plant Publicity Holland, Product Board for Horticulture, Garden Netherlands Industry and the Association of Gardening Businesses.

Different types of gardens
The research focuses on three different types of gardens: the blue, green and blue-yellow type. A total of six different types of gardens, but these three together represent over two-thirds of all Homeowners. Also, these three types are most sensitive to trends and promotion.

View a photo gallery of the style gardens

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