The Citizens won the award because the jury this nomination is an excellent example of the fact that bottom-up initiatives, citizens' initiatives, to a great contribution and interpretation of Citymarketing lead.The jury believes that this is an innovative contribution was made to the art that deserves imitation elsewhere.
Also won Glamour Manifesto Amsterdam Incentive Award. The passion, the nature of the actions, the low-budget approach and the high degree of (re) bond Glamour Manifesto has achieved is that the jury considers that this initiative deserves to be further supported.
City Marketing Innovation Award
For Innovation Award were three organizations nominated, the Brand Book of the city of Dordrecht, Counter Creatives, a quality project with use of new media in the municipality of Zaanstad, and the eventual winner the Citizens for the candidacy of Almere for the Floriade 2022.
The jury, consisting of Erik Braun (Erasmus University Rotterdam), Marcel Schonenberg (Beurs), Robert Govers (advisor place branding) Gaston Crolla (President Foundation Network City Marketing) and jury chairman Ton Rombouts (Mayor 's-Hertogenbosch) was unanimous in her judgment, as evidenced by the jury: "The jury is highly appreciative of the way through a bottom-up approach knowledge and skills from society is mobilized. The basis for a movement of 10 years which Almere on the card can take. "
Incentive Award
Rombouts said during the Day of the City Marketing in Amsterdam, the initiative Glamour Manifesto (a collaboration platform in Amsterdam Amstel and Southeast), is an inspiration to others, do the same in the Netherlands. The jury encourages initiatives like these, because they are based on and lead to a sense of pride and commitment, which city marketing to a higher level can lift. The other nominees were the digital marketing project Almere Next Level 'and the virtual tourist board of the Veluwe Tourism Bureau.
Thesis
Like last year, the City Marketing Thesis awarded. This encourages the students to the topic network to pick up their findings and insights to make known to a wide audience of professionals. Winner was the submission of Daan Goos "The identiteitsgat: a study of integrated neighborhood branding" of Utrecht University in collaboration with the Municipality of Roosendaal. The jury was impressed by the thesis, because it manages the relationship between the city marketing and restructuring of neighborhoods.
Day of the City Marketing
The fourth National Day of the City Marketing was held this year in Amsterdam and was attended by over 250 participants. After a kickoff by Amsterdam Marketing Director Frans van der Avert gave David Adam, a British expert on "cities and global thinking" and food designer Marije Vogelzang their vision of city marketing and the congress theme "bind and connect. After that Ernst van den Berg (city marketing Hague), Dirk Nijdam (Director Marketing Groningen), Eline Faber (Corporate communications municipality of Emmen) and Pierre of Gijp (city marketer Bunschoten-Spakenburg) led by chairman Gerben Baaij and his "sidekick" Wim Aalbers (Inde Movement Case) with each other and the audience in discussion on the basis of provocative propositions. The Day of the City Marketing was festively concluded with the presentation of the City Marketing Innovation Awards and the inevitable networking reception.
Solomon
Following the success of the Day of the City Marketing organizes the City Marketing Network on March 6, a region meeting on 'The Citymarketing Solomon Effect: the impact of social media, location-based services and mobile marketing to city and region marketing. What is the consequence of the changed search behavior of visitors to the city or region marketer? " More information on this meeting can be found at www.netwerkcitymarketing.nl .
Network City Marketing
The City Marketing Network is a Dutch partnership of organizations and individuals active in the field of city marketing and other area-based marketing. The Network Citymarketing actively contributes to the sharing of knowledge and experiences of different cities and seeks thereby to further professionalize the field. Meanwhile, more than 3,000 professionals and students connected to the network. In the course of 2013, several regional meetings and mini-symposia are organized.
