Thursday, December 9, 2010

Site Inspection Floriade 2012

The Floriade 2012 organization recently invited an AIPH team for the site inspection. AIPH president Mr. Doeke Faber, Vice- chairman of the Marketing Committee Mr. Kevin Chung and Secretary General Mr. Sjaak Langeslag were welcomed by Mr. Paul Beck, CEO of the Floriade 2012, Mr. Bert Stek, Financial Director and Mr. Sven Stimac, Project Director.

In a very informative presentation the several aspects of Floriade 2012, i.e. design, themes, potential numbers of visitors in the Netherlands, Germany and Belgium, accommodation, events, participants, after use of the park, and (commercial) partners were highlighted. The AIPH team had the opportunity to discuss these topics and to ask several questions.

The overall theme is “Be part of the theatre in nature, get closer to the quality of life”. The site, 66 hectares in total, consists of five thematic landscape areas: Relax & Heal; Green Engine; Education & Innovation; Environment; World Show Stage. Companies and countries can indicate in which theme part of the exhibition they want to participate.

During the tour over the park, the AIPH team was impressed by the progress that was seen and by the very surprising elements in the landscape design. The visitors in 2012 certainly will be anxious to discover every next element of the exhibition. As Mr. Beck stated: “Floriade 2012 is not selling entrance tickets, but offering a day of experience…”.

The AIPH team concluded they would positively advice AIPH Council about this Floriade site inspection and stimulate AIPH members to participate in this World Horticultural Exhibition.

For an impression and for more information, please visit

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