Asparagus season opened festively at Floriade 2012

After a number of openings of the asparagus season in the west of the country, the official kick off for the season took place near the asparagus growing areas, at the Floriade. Under the watchful eye of culinary and asparagus loving Holland, Albert Verlinde was named as the asparagus ambassador of 2012. Besides a buffet diner and live cooking show, invitees enjoyed a fashion catwalk, based on asparagus and the premier of the theatre play Arise.



Pieter Smits, chairman of Stichting Dubbel A, an establishment for promoting asparagus, said he was proud of the opening. Despite only 1 percent of the world's asparagus fields being in Holland, the Dutch asparagus has left its mark all over the world. A reputation which is, thanks to a big history of continued research, which has placed the Dutch asparagus among the worlds best. "With today's opening we certainly upheld this reputation." Smits emphasizes the health benefits, that the asparagus consumption brings. "When I stand on the scales at the end of June, I'll have lost at least 15 kilos!"



Chairman Paul Beck of the Floriade called himself a happy man, now that he could receive, besides Queen Beatrix, the Asparagus queen of 2012, Diane Vlemmix from the Limburgs Horst, in the Floriade. "The white gold is the crown of the Dutch horticulture, it's that important for the Dutch export."



Albert Verlinde was named the new asparagus ambassador, as the successor of Paul Fagel. Verlinde received the first box of asparagus and the document from Smits. Smits christened him Triple-A (Asparagus Ambassador Albert). 



Stichting Dubble A organises the yearly opening of the National Asparagus season. In Dubbel A the following parties are represented: Aceera Ltd, Brabants Asperge Genootschap, Confrérie de l’Asperge Limbourgondie, Nationaal Aspergemuseum de Locht, the Greenery, and ZON Fruit and Vegetables. 

Many traders, cooks, growers and interested people were present at the opening of the asparagus season. Click here for a photo report

Floriade 2012 is one of the world's top destinations!

This year Holland has a great present for all the flower lovers in the world! Floriade – the world horticultural expo, organized in the Netherlands once every 10 years is open for visitors from 5 April to 7 October 2012.

Once every 10 years since 1960, the Netherlands hosts Floriade, an international flower exhibition.

Previously staged in Rotterdam, Amsterdam, Zoetermeer and Haarlemmermeer, this year Floriade will take place in Venlo, focusing on the theme “Be part of the theatre in nature, get closer to the quality of life”.

Visit five different worlds!

The Floriade Park covers 66 hectares and is divided into 5 unique themed worlds: Relax & Heal, Green Engine, Education & Innovation, Environment and World Show Stage. Each world has its own decor, programme and activities and gives each visitor an opportunity to see, feel and experience nature in a totally different way.

Thus, Relax & Heal world puts visitors in balance with nature in an Oriental setting. Green Engine is dedicated to sustainability and allows visitors to discover horticulture as a major economic engine. Education & Innovation is designed to help guests to understand the importance of continuous learning and innovations. Environment is focused on the importance of bringing green into the city, both indoors and outdoors. World Show Stage is a place where visitors can get to know other cultures and enjoy an international programme of entertainment

Every day at Floriade offers an exciting programme of music, dance, theatre and graphic art. Visitors can enjoy a daily spectacular show, Floriade Harvest Show, performed by young musicians, acrobats and dancers from Africa, Asia and Latin America. Check the calendar for various special events, such as Floriade Kids Week, Weekends of Taste, Wine Weeks and an astonishing Floriade Fashion Show!