Healthy finger food with fruit, vegetables and grain"
Today’s conscious consumers increasingly asks for healthy and tasty products. Innovative companies have responded by introducing new developments. An example of such a product is Smood, which was developed in Holland about 1.5 years ago. Smood is a finger food, made of vegetables, fruit and grain from the nearby province of Limburg, so the taste is well preserved. The product contains no added sugar, salt or fat. It is also free of artificial colours and flavours. The product is packed with vitamins, minerals and healthy fibres.
Klaas-Jan van 't Wout, CEO of Smood, says the product was promoted during the Dutch Floriade fair. "This was very interesting because we were able to see whether the idea caught on. Consumers were faced with the product and were allowed to say what they thought of the taste, texture and bite. Based on these responses, we have elaborated and introduced two additional flavours: Italian Vibe and Hot Sensation."
"Currently, the product is already on shelves at various retailers, like Plus, Coop and Spar stores. There we will promote the product to expand brand awareness. What we find important is that our product is right next to the fruit and vegetables. That is where Smood belongs."
www.smoodforyou.com
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